Primo

Posted on July 1, 2008
Filed Under General |

A window into the world of Max Speedwell

Fitness means many different things to many different people. For some it’s a chore. It’s something they do because they have to in order to stay healthy. For others it’s an obsession, driven by vanity and physical appearance. These are the two types of fitness consumer that drive the fitness industry.

These are the people buying “Eight-Minute Abs” and wondering when the exercise pill will be get FDA approval. They’re either dragging themselves to the gym for the recommended 30-minute workout (not a second more), or they’re at the gym so much that no matter when you go, there they are. Max Speedwell is not written for either of these fitness stereotypes. Instead, it’s written for those who make fitness a balanced part of their lifestyle, where the benefits of being fit transcend health and vanity, and play a key role in one’s quality of life.

With much help from professional trainer Jamie Milnes, we’ll take a different approach to fitness that hopefully adds value in a meaningful way. If you’ve ever wanted to put your fitness to use, to give yourself goals and things to train for, that’s why we’re here. If you’re a recreational athlete who wants to find ways to keep in shape between matches or races or adventure vacations, that’s why we’re here. We’re skiers, snowboarders, kayakers, paddle boarders, cyclists, mountain bikers, rock climbers, tennis players, golfers, martial artists, surfers, swimmers, triathletes, volleyball players, equestrians, runners, parents, hikers, yoga instructors, backpackers, mountaineers, and more. Our fitness is a means to these ends.

We’re excited for the journey ahead, as we only have a vague idea of where it might lead. Our mission is to provide a window into the world of Max Speedwell, where fitness becomes more than just exercise. It becomes a path to good living.

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